Rentomojo

About the Company
We, RentoMojo, were founded by IITM alums and serial entrepreneurs who worked out of almost
every major city in India in his first five years of corporate career. Frustrated with the hassles of
relocating from one place to the other, and tired of finding that perfect cluster of home essentials
that suited their lifestyle.
"The spending youth, especially the millennials & Gen Z's prefer staying light, desire flexibility and
are value conscious. Willing to experiment with new stuff across categories that make life simpler
and not boring, these generations are also sensitive to our planet's sustainability. Our customers
and employees identify with what we do '', is what Geetansh Bamania, our Founder and CEO has
to say.
RentoMojo caters to the needs of the working professionals which is unmet due to nonavailability of
furnished rental flats by offering furniture and appliances on rental basis, thus, providing more
flexibility than owning the expensive furniture and appliances.
Currently, we have 130,000+ subscribers with a typical rental period of 1214 months. The current
market size (as per a recent report by Grant Thornton) is estimated to be US$ 4.1 Billion and
expected to grow to US$ 13 Billion by 2025.
With 1000+ people in operations, the company has a presence in 16 cities across India. Looking back,
Rentomojo has not only made a new market of leases that never existed for the consumer, they
have also become the market leader in the consumer rental industry. Unlike the norm, they are now
seeing a reverse trend wherein a version of ours is being copied in the US and UK. We have also
profitable at monthly PAT since Oct 2021.
Five Pillars of our Culture:
Zoom InZoom Out :
● We zoom in and go micro; our focus would be doing better in everything, including things
we already do well.
● We zoom out a lot for creating successful pilots that can potentially scale into a lot of value
add in the future, like strengthening our offline presence.
Enterprising Mindset: If you are bold enough, you will have life-changing growth opportunities
here.

● We will continue to expand the responsibilities of hungry and willing people. If you are ready
to do what you have never done, you will find roles that you have never managed.
● Growing people from within was a significant contributor to the Fortune Employers Choice Award that we won in 2022 and more importantly that's one of the biggest reasons for our
success & continued momentum
Frugality: Measure Twice and Cut once.
● It is always easy to spend more money to get more done, but it lacks any form of challenge.
We have to grow and become better without a proportionate increase in cost.
● For every penny that we spend or that we put up to spend, expect a lot of discussions,
debates, and conversations. Planning is going to be important, data has to be the foundation,
detailing will be a must and world class execution is the only way we will move forward in
this journey.
Accountability: Less Why, more How.
● We will always have more to bite than we can chew, we will always have to make choices
and prioritize while we progress. We can have hundreds of reasons behind why something
can not be done, but we have to remain focused on the how of things. The focus on how will
help us find ways to get done, and what needs to get done.
Think, decide, play, and act for the long term.
● The only time we will make short-term decisions is when they help us in the longer term. To
us, the long-term is all about consistency and not intensity.
Recent Media Coverage: YourStory, Dec 2022
The Core Team:
Geetansh Bamania – Founder & CEO
Ketan Krishna – People & Governance Head
Prabhat Verma – VP of Engineering, Data & Product
Hakim Ujjainwala – Head of Capital and Resourcing
Shivendu Ojha – VP – Customer Operations and Sales
Rohan Kulkarni – Head of Corporate Finance and Strategy
Aman Jha – Head of Operations & Procurement
Akash Jangid – Chief of Staff
Dhruv Wahal – AVP – Growth and Marketing